fit2market helps bio-pharma companies develop great brands that move business forward

Sheri, president and founder of fit2market, has a long career in healthcare. Starting off as a critical care registered nurse, she also spent time as a research nurse, before joining Sanofi as a CRA, and eventually, a product manager in the cardiovascular area. With this experience, she crossed over to healthcare communications in account services roles at both Grey and FCB. With a 13+ year history as a managing director at FCB, she worked with a range of clients bringing brands on the path to success.

Starting fit2market in 2013, Sheri continues to offer strategic and tactical support to clients in the healthcare and wellness industry, and can do what she loves most —getting to the heart of the matter, tackling issues both big and small, and passionately working with people to make things happen. The fit2market team has worked with numerous companies including Abbott, Altus, B+L, BioCryst, Boehringer-Ingelheim, Coherus BioSciences, Durect, Endo, GSK, Iroko, Liquidia, Locemia Solutions, Medimmune, Merck, Metronom Health, Osiris Therapeutics, Seqirus, and Vivus among others.


As a life-long New Yorker, she holds a BS in Nursing from NYU, an MS in Education from CUNY, and an MBA in Marketing from Fordham University. And when she’s not working with clients, you can find her at the Animal Rescue Fund in East Hampton, walking dogs or playing with cats.

Professional Highlights:• RN, CCRN (Albert Einstein Hospital, NYU, Cornell)• Clinical Research Associate (Sanofi)• Product Manager (Sanofi)• Agency Experience (Grey, FCB)• Healthcare Businesswomen’s Association Rising Star• BS in Nursing (NYU), MS in Education (CUNY), MBA in Marketing (Fordham University)

clients we've worked with

What Clients Are Saying

“Sheri and the fit2Market team quickly assessed my needs and provided several original solutions that not only were very cool and within budget but really were much more than I was expecting. Sheri and the fit2Market team are awesome!”

Senior Director of Training

“Sheri is an amazing, committed partner that I have had the opportunity to work with on both the strategic and operational front. Her high level strategic thinking, reflected by her extensive experience on the agency side, down to her ability to roll up her sleeves operationally, or bring along a great network of people to ensure seamless execution is exceptional. With Sheri and Fit2Market, it is a 100% customer focus experience.”

Life Science Commercial Leader

“I have had the pleasure of collaborating with Sheri for many years and what has always stood out is her work ethics. She is 100% devote to each and every project and it is not happy until it is perfect; as customer I always felt as the center of the world. [Sheri] managed the project in very tight timelines and the output was of high quality. Hope to work with you soon again!”

Sr. Director

“Sheri has a wealth of experience and proven success in strategic development, planning and tactical execution in the bio-pharma industry. She is driven and consistently exceeds clients’ expectations. Her ability to quickly assess a business situation and respond with innovative solutions is refreshing and a strong attribute of hers. From the moment you meet Sheri, you know she is interested in your business and works tirelessly to develop solutions to help your business flourish.”

Oliver Goodman

“I’ve had the pleasure of working with Sheri on many strategic assignments. From insights mining, innovative idea generation, to positioning and launch, she possesses a sharp brand planning mind, and is always driving for the best work. She is a seasoned awareness and direct response campaign expert. Mostly, she does what’s best for her clients and their brands. From the moment you meet Sheri, you’ll know she’s a person you will want to start to turn to for solutions.”

Integrated account marketing & engagement strategist

“I worked extremely closely with Sheri and I can share that she is truly a superstar. Her leadership/training skills, marketing savvy, client relations skills, intellect, talent and vision make her an absolute delight to work with. I recommend her very, very highly.”

Senior Project Manager

“In my 18 years working in design and advertising, Sheri is the most intelligent, most driven, and most experienced account person that I have ever worked with. Insightful and strategic, demanding and supportive. The best compliment I could pay her is this: If I ever start my own agency, she would be my first hire.”

Creative & Technology Solutions

“Sheri is everything a client needs and wants when they trust their brand to an agency. More than just a business partner, she takes ownership of her clients’ products. She lives the brand. And because of her commitment, drive, impressive team leadership and the vast experience and smart strategic thinking she brings, her clients, their products, and programs are always successful. Sheri’s work and the results she has produced for her agencies and clients speak volumes.”

Strategist, Storyteller, Writer

Let's see if we are the right fit

Call 917 991-0008 or email sheri@fit-2-market.com

Our philosophy is that the very best work comes from collaborations that are friendly, fun, and just feel right. We like to work hard and we enjoy the process of building, shaping and creating brand experiences with our partners. If you find yourself searching for a team that is the right fit for you, contact us. This is where fit happens.




Qualitative and quantitative research with your customers — if there is an audience you need to hear from, we’ll find the right path to access them, speak with them, learn from them, and take action.


Brand Planning and Launch Excellence

Strategic steps to move forward in the right direction.



Collaborate on the action plan for your brand (with colorful sticky notes!) 


Campaigns & Digital Analytics

Data and analysis to inform intelligent decisions.